Vision 2025

In 2020, the Greater San Marcos Partnership convened a strategic planning process to develop a five-year, community-built and consensus-driven plan on behalf of its regional community and economic development partners.

Finalized and approved in October 2020, Vision 2025 represents the goals to build upon our region's prosperity and quality of life. These goals are volunteer-led and executed at the grassroots level.

Interested in being a part of Vision 2025?

Check out the opportunities below!

Check the graphic below to see the live progress of Vision 2025's goals:

An economic development strategic plan for Hays and Caldwell Counties

The process addressed the full range of issues that influence a region’s competitiveness, including its talent, education and training resources, infrastructure and mobility, quality of place, resiliency, and so on. The resulting five-year strategy includes actions and tactics designed to address challenges, capitalize on opportunities, and advance the region and its distinct communities, residents, and businesses forward to a new period of heightened competitiveness and prosperity, and, where appropriate, worked to integrate some of the emerging, though still uncertain, implications of COVID-19.

A diverse Steering Committee comprised of public, private, and non-profit leaders guided the Vision 2025 planning process.

Steering Committee Leadership

Chair - John David Carson, Carson Properties

Co-chair - John Cyrier, Sabre Commercial

Co-chair - Dr. Denise Trauth, Texas State University

Co-chair - Patrick Rose, Corridor Title Company

Steering Committee Members

Cassidy Berenato, Texas Aviation Partners

Jed Buie, Buie PR

Scott Burton, Benchmark Insurance

Jeff Newberg, Endeavor

Michael Cardona, SMCISD

David Case, Schertz Bank

John Doucet, Doucet Engineering

Laura Dupont, Corridor Title

Susanna Feather, Texas House of Representatives

Jennifer Finch, JE Dunn

Cassie Frow, Amazon

Jane Hughson, Mayor of San Marcos

Debbie Ingalsbe, Hays County Commissioner

Bryan Jeffreys, Sean Patricks

Ashby Johnson, CAMPO

Joe Kenworthy, Sage Bank

Steve Lewis, Lockhart City Manager

James Lovett, SH 130

Bert Lumbreras, San Marcos City Manager 

Brian Masterman, Majestic Realty Co.

Mo Mattocks, CFAN

Meagan McCoy Jones, McCoy's

Ed Mihalkanin, San Marcos City Councilman

Travis Mitchell, Mayor of Kyle

Terry Mitchell, Momark Development

John Navarette, Centrury Link/Lumen

Jeff Nydegger, Winstead PC

Justin Payne, Frost Bank

Randy Polk, (Film Friendly)

Jacob Reagan, Texas House of Representatives

Rosina Ruiz-Valle, Centro Cultural

John Schawe, Frost Bank

Monte Sheffield, Palmers

Ed Theriot, Caldwell County Commissioner

Augustine Verrengia, Stantec

Diane Wassenich, River Foundation

CJ Watts, Luling City Councilwoman

Shannon Weigum, Texas State University

Jim Wimberley, Texas Aviation Partners

Pablo Zuniga, Embassy Suites

Project Downloads

Year 1 Prior Accomplishments