GSMP announces new San Marcos film production studio by Hill Country Group

Jun 08, 2022
Staff Reports

SAN MARCOS, Texas (June 8, 2022) – Hill Country Group, a San Marcos-based production studio management company, will invest an initial $267 million on an 820,000 square foot facility in the La Cima development and bring more than 1,500 industry jobs to the region.

"San Marcos was the clear-cut choice of where we wanted to be doing business," said Zach Price, co-founder and COO of Hill Country Studios. "The natural beauty of the Hill Country, as well as the local workforce and close proximity to the talent pools of Austin and San Antonio, made perfect sense for us to locate our film production studio in the Texas Innovation Corridor.”

The announcement became official during Tuesday's City of San Marcos City Council session, which approved a performance-based grant agreement with the company. Hays County also entered into a performance-based agreement with the company during a Commissioners Court meeting on Tuesday morning.

“As a top-end film production studio, Hill Country Studios will be one of the premiere destinations for video creation in Texas,” said Jason Giulietti, president of the Greater San Marcos Partnership (GSMP). “Like the several other companies that have been able to prove over and over again that have found success here in the Texas Innovation Corridor, Hill Country Group will succeed because of our region’s workforce and location assets. This will serve as a catalyst for economic growth, including new small business opportunities and indirect job creation.”

This location is the seventh announcement in the Texas Innovation Corridor for fiscal year 2022 (which began October 1, 2021), joining notable projects such as Redbird Flight Simulations in Kyle, CED Greentech in Buda and a one-million square foot expansion at Iron Ox in Lockhart. Since 2020, projects facilitated by GSMP have brought more than 25 company investments and a conservative estimate of 2,500 new jobs to Hays and Caldwell Counties.

"Art and creativity are core elements in the culture of Hays County, which is a perfect match for Hill Country Studios," said Ruben Becerra, Hays County judge. "This new major employer will undoubtedly be a contributor in bringing additional good-paying jobs and new art that will amplify the creative minds that live here in Hays County.”

“We have a great opportunity to diversify our economy and have high quality jobs in film and television,” said Jude Prather, Place 6 councilmember for the City of San Marcos. “This film production studio is a testament to the creative culture we have here and another example of the quality businesses we aim to attract here in San Marcos.” 

About the Greater San Marcos Partnership

The Greater San Marcos Partnership (GSMP) is the 501c6 regional economic development organization serving the city of San Marcos and Hays & Caldwell Counties, focused on positioning the region for a wider diversity of quality jobs with higher wages. The GSMP mission is to increase economic opportunities for all in the heart of the Texas Innovation Corridor. Visit for more information.

About Hill Country Studios

Hill Country Studios provides the creative industry with access to state-of-the-art facilities including two Virtual Production stages, 12 sound stages, supporting infrastructure and ancillary amenities. A first of its kind in Texas, Hill Country Studios strives to unbridle creative storytelling through innovation and emerging technology. Founded in 2020, the creative production studio is led by co-founders Cory McLoud and Zach Price of Hill Country Group and a creative management team with decades of combined industry experience. The cutting-edge facility is located on 209 acres between Austin and San Antonio in San Marcos, Texas. For more information, visit



J.D. Moore 
Manager, Marketing & Communications 
Greater San Marcos Partnership 

(512) 781-3028 |

Nichole Hazard
Red Fan Communications
512-551-9253 ext. 215 |