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Target Industries

In recent decades, the Greater San Marcos region has emerged as an increasingly prominent area home to new businesses and one of the fastest-growing universities in the country, Texas State. Nearly equidistant from the thriving cities of Austin and San Antonio, the area sits in a sweet spot, allowing it to take advantage of economic opportunities generated by both metros while maintaining its own unique character. 

The region's target industries are determined by employment and wage data for the two-county region by NAICS classification codes, occupational data within a 50-mile radius of the City of San Marcos, Texas State University degree programs and research assets, and areas of focus for other economic development organizations in the Austin-San Antonio region.  

These industries include:

  • Aerospace, Aviation, Security & Defense
  • Business Services & Support
  • Materials Science
  • Information Technology
  • Life Sciences
  • Regional Distribution
  • Destination Attraction