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Staff & Board

At the Greater San Marcos Partnership, we've hired the best and brightest from across the state to form an award-winning team of economic development professionals committed to the betterment of our region.

Staff Members

Adriana Cruz
Adriana Cruz is the President of the Greater San Marcos Partnership, a regional economic development organization working for the City of San Marcos, Hays and Caldwell Counties, established to encourage and nurture economic growth in the heart of the Austin-San Antonio corridor. With more than 20 years of leadership experience in economic development and marketing at the state and regional level, she leads the organization’s efforts to diversify and strengthen the region’s economy through high quality jobs and investment by implementing a comprehensive multi-year economic development strategic plan. As part of this plan, she promotes the region across the U.S. and abroad.

Most recent accomplishments for GSMP under her leadership are the announcement of more than 3,200 new jobs and over $280 million in investment including Amazon’s newest fulfillment center, Best Buy’s first and only e-commerce sales operation in Texas, and EPIC Piping, the world’s largest pipe fabrication facility under one roof. Prior to assuming this role, Cruz was the Vice President of Global Corporate Recruitment for the Austin Chamber of Commerce where she was project lead in several high profile corporate relocations and expansions including Apple, Facebook, eBay, Hanger Orthopedic, Samsung and LegalZoom. Prior to that she served in Governor Perry’s Economic Development and Tourism office, leading Texas’ highly successful marketing efforts to promote the state as a top location for jobs and investment.

In January 2016 she was appointed by Governor Abbott to the Texas Economic Incentives Oversight Board to review the efficiency of Texas’ incentive programs. She serves on numerous boards including the Foreign Trade Zone of Central Texas, University Federal Credit Union, Texas State University’s STAR Park Commercialization Advisory Council, and United Way of Hays County. In 2016 she won the Austin Business Journal’s Profiles in Power: Central Texas Women of Influence Award. Cruz holds a B.B.A. from The University of Texas at Austin.
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Laurie Hartz
Director of Investor Relations
Laurie Hartz is the Director of Investor Relations for the Greater San Marcos Partnership. She oversees communications with the Board of Directors and Investors as well as maintains a strong relationship with our public and private sector parties.

Hartz has carried streamlining of communications with the GSMP Board of Directors regarding meetings and implementing informational books for new members. She also facilitates logistical details for our major annual events as well as monthly EDC meetings with Investors.

Her background in meeting planning and tourism is critical in her role organizing meetings, events and planning. Laurie was previously the Sales Manager for the Fredericksburg Convention & Visitor Bureau (CVB), where she handled the meetings and small convention market, primarily working with state associations, for over 7 years. Prior to that, Laurie worked as Sales Manager at the Austin CVB and the San Diego CVB.

Hartz studied Business and Public Administration at the University of Arizona.

For more information about becoming a GSMP investor, contact Laurie using the email link below or call (512) 393-3400.
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Cara DiMattina-Ryan, Ph.D.
Director of Existing Business & Workforce Development
Dr. Cara DiMattina-Ryan is the Director of Existing Business & Workforce Development at the Greater San Marcos Partnership, responsible for the supporting our current businesses in the region, as well as facilitating relationships between the region’s educational institutions and industry.

DiMattina-Ryan has a Ph.D. in Educational Leadership and Organizational Development from the University of Louisville. The focus of her research has primarily been in workforce development, career and technical education, and facilitating relationships between education and industry.

Prior to completing her education, she managed the communications for the National Research Center for Career and Technical Education and was a communications coordinator for the Association for Career and Technical Education.

Cara has a passion for supporting career and technical education in our schools and the students who opt to participate in them. She looks forward to assisting the community bridge the gap between education and industry.

For more information on local expansion or workforce development, call Cara at the link below or call (512) 393-3400.
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John Ellis
Director of Marketing & Communications
John Ellis is the Director of Marketing & Communications at the Greater San Marcos Partnership responsible for overseeing the marketing, branding, and communication strategies focused on growing the economy of the Greater San Marcos region. He directs strategic marketing initiatives that promote the benefits of the region to attract, retain, and grow targeted industry sectors and its supporting workforce.

As the Vice President of Communications & Membership at SAEDF, Ellis' marketing efforts contributed to the acquisition of 12,000 new jobs resulting in over $4 billion in annual economic impact for San Antonio. He also improved market awareness by 13% and increased new membership revenue by 300% during his four year tenure. Ellis is a native of San Antonio and a graduate from the University of the Incarnate Word.

For information about marketing opportunities, events, community engagement, and media inquires, contact John using the email link below or call (512) 393-3400
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Giselle Myers
Marketing & Communications Specialist
Giselle Myers is the Marketing and Communications Specialist at the Greater San Marcos Partnership, responsible for the organization's promotional and messaging efforts in national markets through GSMP signature events, social media, familiarization tours, and community engagement.

She originally joined GSMP in the Fall of 2017 as the Marketing Intern. With her projects of increasing Search Engine Optimization, social media presence, and contributing to signature events, she hopes to take these initiatives to the next level full time.

Originally from Houston, Texas, she developed a passion for the Central Texas region while studying at Texas State University. Having recently received her BBA in Marketing, she is eager to combine her passion of digital communications and business throughout the region.

For information about marketing opportunities, events, community engagement, and media inquires, contact Giselle using the email link below or call (512) 393-3400.
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Christian Duran
Research Analyst
Christian Duran is the Research Analyst at the Greater San Marcos Partnership, providing a wide array of research and data aggregation and analysis for the GSMP staff, as well as for individuals and companies across the two-county region. In addition, Christian works to foster mutually valuable partnerships between GSMP and members of the community, such as Texas State University.

Duran provided research assistance in the San Marcos area research for the 2016 Center for Opportunity Urbanism's "Texas Way of Urbanism" project, for which he received acknowledgements and was published in Forbes magazine.

Originally from Austin, TX, Christian received both his Bachelors of Business Administration with a major in economics and a minor in international business, and Masters in Public Administration from Texas State University.

Christian has a passion for contributing his work in research and data analysis to the betterment of his community and views contributing to economic development as a prime way to achieve his goal of making a positive difference through his professional career.

For research related requests, contact Christian using the email link below or call (512) 393-3400.
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Marissa Cooney
Economic Development Coordinator
Marissa Cooney joined team GSMP in January 2018 as our new Economic Development Coordinator and provides office management and event support. She began her work in the heavy civil industry as a Job Cost Analyst working on highway construction projects, starting with a section of the Grand Parkway project in Houston, Texas. After working in various locations throughout East Texas and the Houston area, she eventually moved to The Woodlands to assist in establishing a new team in her company’s newly formed waterworks division.

Her goals for this position are to gain knowledge by forming relationships with the leaders in the economic development area, to learn more about the business development area as a whole, and to add to the established successes of the GSMP team.

Originally from Buda, Texas, Marissa holds a Bachelors Degree in Healthcare Administration from Texas State University. In her free time, you can find her at any coffee shop reading a book, working in the youth and Sunday School department at her church, or trying to learn Spanish.

For more information about GSMP events or activities, contact Marissa using the email link below or call (512) 393-3400.
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Board Members

Patrick Rose
Becky Collins
Anthony Stahl
Roland Velvin
Dr. Denise Trauth
Immediate Past Chair
Dr. Hector Aguilar
Board Member
Dya Campos
Board Member
Michael Cardona
Board Member
John David Carson
Board Member
Kevin Carswell
Board Member
David Case
Board Member
Will Conley
Honorary Co-Chair, Past Chair
Pat Fernandez
Board Member
Jennifer Finch
Board Member
Fred Heldenfels
Board Member
Jane Hughson
Board Member
Debbie Ingalsbe
Board Member
Joe Kenworthy
Board Member
John Kroll
Board Member
Patricia Lankford
Board Member
Bert Lumbreras
Board Member
Ed Mihalkanin
Board Member
Terry Mitchell
Board Member
Linda Moore
Board Member
Chuck Nash
Board Member
John Navarrette
Board Member
Jeff Nydegger
Board Member
Ryan Pearl
Board Member
John Schawe
Board Member
Scott Sellers
Board Member
Lon Shell
Board Member
Rick Skiles
Board Member
Lance Spruiell
Board Member
Ed Theriot
Board Member
Rob Tobias
Board Member
Eric Wright
Board Member