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Staff & Board

Team GSMP is focused on directing future growth and positioning the region for a wider diversity of primary jobs with higher wages. Our mission is to promote sustainable and comprehensive economic development in the Greater San Marcos region by implementing a five-year economic development strategic plan known as Vision 2020.

Staff Members

Adriana Cruz
Adriana Cruz is the President of the Greater San Marcos Partnership, a regional economic development organization working for the City of San Marcos, Hays and Caldwell Counties, established to encourage and nurture economic growth in the heart of the Austin-San Antonio corridor. With more than 20 years of leadership experience in economic development and marketing at the state and regional level, she leads the organization’s efforts to diversify and strengthen the region’s economy through high quality jobs and investment by implementing a comprehensive multi-year economic development strategic plan. As part of this plan, she promotes the region across the U.S. and abroad.

Most recent accomplishments for GSMP under her leadership are the announcement of more than 2,300 new jobs and over $250 million in investment including Amazon’s newest fulfillment center, Best Buy’s first and only e-commerce sales operation in Texas, and EPIC Piping, the world’s largest pipe fabrication facility under one roof. Prior to assuming this role, Cruz was the Vice President of Global Corporate Recruitment for the Austin Chamber of Commerce where she was project lead in several high profile corporate relocations and expansions including Apple, Facebook, eBay, Hanger Orthopedic, Samsung and LegalZoom. Prior to that she served in Governor Perry’s Economic Development and Tourism office, leading Texas’ highly successful marketing efforts to promote the state as a top location for jobs and investment.

In January 2016 she was appointed by Governor Abbott to the Texas Economic Incentives Oversight Board to review the efficiency of Texas’ incentive programs. She serves on numerous boards including the Foreign Trade Zone of Central Texas, University Federal Credit Union, Texas State University’s STAR Park Commercialization Advisory Council, and United Way of Hays County. In 2016 she won the Austin Business Journal’s Profiles in Power: Central Texas Women of Influence Award. Cruz holds a B.B.A. from The University of Texas at Austin.
Mike Kamerlander
Mike Kamerlander is the Vice-President of Economic Development at the Greater San Marcos Partnership and is responsible for attracting new employers to the Greater San Marcos region.

He promotes the region through extensive contacts with site selectors, recruitment marketing trips and conferences, corporate visits and inquiry responses. He also oversees the incentive process and analysis for the City of San Marcos and Hays and Caldwell County and has successfully worked on projects such as Amazon’s Fulfillment Center, Best Buy’s E-commerce Center, Epic Piping and Fashion Glass & Mirror.

Kamerlander joined the Greater San Marcos Partnership in 2012 after working at the Austin Chamber of Commerce as the Director of Business Retention and Expansion. Prior to that he worked as a policy analyst for Texas State Senator Florence Shapiro, providing research on economic development, finance, state taxes, business commerce and other matters.

In 2017, Kamerlander was named one of the Top 40 Under 40 Rising Stars in Economic Development by Development Counsellors International and the International Economic Development Council. Currently he is in his second year of Leadership San Marcos. He has a bachelor’s degree in Government with emphasis on Business Administration from the University of Texas at Austin.
Ashley Gossen
Director of Communications & Community Engagement
Ashley Gossen is the Director of Communications & Community Engagement for the Greater San Marcos Partnership, leading the organization’s promotional and messaging efforts in national markets through public relations, GSMP signature events, strategic brand alignment, social media, familiarization tours and community engagement.

Her efforts have led to national and international recognition for the Greater San Marcos region, including articles in publications like Forbes, FDi Magazine, and Bloomberg.

She joined the Partnership in 2014 after serving as Media Director at the Greater Austin Chamber of Commerce. Her work with the Austin Chamber included communicating with national media on announcements for HID Global, VISA, athenahealth, Dropbox and Oracle. Additionally, she assisted in the British Airways direct route to ABIA announcement and marketing in 2013. She also navigated the initial strategic alignment of SXSW Interactive with the Chamber's entrepreneurial initiative known as the Austin A-List and continues to identify key partnerships in the Greater San Marcos region.

Prior to the Austin Chamber, she was an event planner for South by Southwest through High Beam Events and worked with clients such as United Kingdom Trade & Investments, Florida Film Commission, Enterprise Ireland, and Music Metric.

Gossen is currently a member of the International Economic Development Council and Texas Economic Development Council, where she serves on the Young Professionals Advisory Committee and Conference Committee respectively. Ashley received her Bachelor of Arts in English from the University of Texas at Austin.

Laurie Hartz
Director of Investor Relations
Laurie Hartz is the Director of Investor Relations for the Greater San Marcos Partnership. She oversees communications with the Board of Directors and Investors as well as manages the office operations and special projects.

Hartz has carried streamlining of communications with the GSMP Board of Directors regarding meetings and implementing informational books for new members. She also facilitates logistical details for our major annual events as well as monthly EDC meetings with Investors.

Her background in meeting planning and tourism is critical in her role organizing meetings, events and planning. Laurie was previously the Sales Manager for the Fredericksburg Convention & Visitor Bureau (CVB), where she handled the meetings and small convention market, primarily working with state associations, for over 7 years. Prior to that, Laurie worked as Sales Manager at the Austin CVB and the San Diego CVB.

Hartz studied Business and Public Administration at the University of Arizona.
Salvador Miramontes Jr.
Marketing Specialist
Salvador Miramontes Jr. is the Marketing Specialist at the Greater San Marcos Partnership, responsible for all visual communications and marketing GSMP’s brand identity and the Greater San Marcos region.

He is a hybrid marketing professional: conceptualizer, designer, wordsmith, tech-savvy, and an all-around practitioner/aficionado. He’s fascinated with social media, design, customer engagement, and community-building strategies - and is recognized by others as an enthusiastic and creative contributor.

Miramontes joined the Partnership in 2016 and oversaw the development of new brand standards for the organization, works with vendors on marketing initiatives, and develops advertising and promotional materials for traditional and digital vehicles.

Originally from Oregon, he received his BFA in Applied Visual Arts from Oregon State University with an honorary distinction award for his work in the Graphic Design program.
Christian Duran
Research Analyst
Christian Duran is the Research Analyst at the Greater San Marcos Partnership, providing a wide array of research and data aggregation and analysis for the GSMP staff, as well as for individuals and companies across the two-county region. In addition, Christian works to foster mutually valuable partnerships between GSMP and members of the community, such as Texas State University.

Duran played a role in the San Marcos area research for the 2016 Center for Opportunity Urbanism Texas Way of Urbanism project, for which he received acknowledgements.

Originally from Austin, TX, Christian received his Bachelors of Business Administration from Texas State University with a major in economics and a minor in international business. He is currently a graduate student at Texas State University in addition to working in his capacity as Research Analyst at GSMP and will receive his Masters in Public Administration in December 2016.

Christian has a passion for contributing his work in research and data analysis to the betterment of his community and views contributing to economic development as a prime way to achieve his goal of making a positive difference through his professional career.

Board Members

Dr. Denise Trauth
Patrick Rose
Becky Collins
Anthony Stahl
John Schott
Immediate Past Chair
Will Conley
Honorary Co-Chair, Past Chair
John Thomaides
Honorary Co-Chair
Dr. Hector Aguilar
Board Member
Susan Bohn
Board Member
Michael Cardona
Board Member
Kevin Carswell
Board Member
Melissa Derrick
Board Member
John Doucet
Board Member
Lonnie Hall
Board Member
Ron Hart
Board Member
Fred Heldenfels
Board Member
Donny Hirsch
Board Member
Jane Hughson
Board Member
Debbie Ingalsbe
Board Member
Brenda Jenkins
Board Member
Joe Kenworthy
Board Member
John Kroll
Board Member
Bert Lumbreras
Board Member
Robert McDonald III
Board Member
Terry Mitchell
Board Member
Linda Moore
Board Member
Chuck Nash
Board Member
Jeff Nydegger
Board Member
Scott Sellers
Board Member
Rick Skiles
Board Member
Ed Theriot
Board Member
Rob Tobias
Board Member
Roland Velvin
Board Member