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SXSW 2017

We're bringing the #SouthofSX experience to South By Southwest 2017!

Team GSMP and our partners are heading to SXSW to share the Greater San Marcos story to the global attendees visiting SXSW. Last year, nearly 140,000 attendees were registered to attend SXSW. Now in its 31st year, the festival and conference supports local employment and helps attract innovative companies across a myriad of industries, which can create middle and high skilled jobs. 

Join us at the following events and follow along on social media using #SouthofSX!


Texas State University Innovation Lab

Sunday, March 12 | 6:30pm – 8:30pm

The W Austin - Ballroom

All Platinum and Interactive Badges

You’ll get an exclusive look at game-changing technology created by our inspired student inventors. You’ll also see how our corporate partners are helping to take these new ideas to the marketplace. From biometric authentication and virtual reality to recyclable fabric and apps to help resolve child obesity issues, Texas State student research is solving real-world problems. Learn more about the student teams attending here.


2017 South By Southwest Interactive Trade Show

Sunday, March 12 – Tuesday, March 14 | 10:00am – 6:00pm

Wednesday, March 15 | 10:00am – 2:00pm

Booths 344, 346

Austin Convention Center, Exhibit Hall 2, 3 & 4

All Badges (Platinum, Interactive, Film, Music)

The Trade Show highlights the integrations and overlaps between SXSW’s converging industries, hosting a diverse range of forward-thinking exhibitors – from promising startups to established industry leaders. The #SouthofSX booth by Team GSMP will showcase our region including City of San Marcos, City of Kyle, and City of Lockhart. We'll also feature Texas State Innovation Summit Student Team Biometric Authentication and Eye Fatigue Detection Using Eye Movements. The team’s advanced sensor tracks the user’s unique eye movements to provide better digital security than passwords or even fingerprint IDs. Eye movements can also be used to measure fatigue and tell users when to take a break from a video game or warn a driver that it’s time to pull over.